East Anglian Ambulance Service have launched a national “In case of Emergency (ICE)” campaign
The idea is that you store the word “ICE” in your mobile phone address book, and against it enter the number of the person you would want to be contacted “In Case of Emergency”. In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It’s so simple – everyone can do it. Please do.


OK, but am I being a bit cynical to see just how unworkable this is? Are Ambulance staff going to get training in all phones? OK your bog standard “disposable” Nokia has a fairly standard phone book, but phones are getting complicated. e.g. smartphones. I’d like to see if anybody could get this from my phonebook on my SE 910i smart phone!!!